“* It keeps track of all accounts and related contacts in the CRM system * It records all key customer-related facts in the CRM system * It keeps track of all client meetings and calls in the calendar * Users can set different notifications or reminders for upcoming events on a daily, weekly, monthly, or yearly basis * Store account and contact-related notes and documents in the account history * It keeps track of each customer’s purchase history and can evaluate opportunities or leads for future up-selling and cross-selling * Quotes, sales orders, and invoices for clients may all be created from within the system.”